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Brand Media Strategy: Integrated Communications Planning in the Digital Era Antony Young
Publisher: Palgrave Macmillan

Then along comes the book, Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era, by Gini Dietrich and Geoff Livingston. MDI has not only worked on video related projects, but has serviced its clients in the area of web design, social media, event planning, etc. Ogilvy's strategic services group in New York, for example, is comprised of a team of 150 planners and consultants specializing in brand planning, marketing and digital strategy, and analytics. They point out that one emerging best practice is to “integrate measurement into the initial planning of a campaign to facilitate learning, accountability, and continuous improvement.” “Brand USA is employing a completely integrated marketing strategy that uses a mix of 15-, 20- and 60-second television spots, a strong online presence and media strategy to reach possible visitors, and print, digital and billboard ads. Do you know where to find a new Brand Media Strategy: Integrated Communications Planning in the Digital Era (Advertising Age) product that will include an exceptional price starting at ? Very few communications agencies store their own data, which could put them at a disadvantage versus others in the category. Tracking provided on most orders. Those projects have placed our firm into This is done by integrating your brand's marketing strategy through every point of contact with the consumer. ISBN13: 9780230104747; Condition: New; Notes: BRAND NEW FROM PUBLISHER! The integrated communications agencies usually get access to data through clients and partnerships with media agencies. A branding and production firm with understanding of global market.